Integrated Marketing Leader Who Builds Brands and the Engines That Scale Them

Shannon Prager
sprager@leaditmarketing.com
214-228-7883 | LinkedIn

Integrated B2B and B2C marketing executive with 25 years of experience turning ambitious ideas into focused growth strategies. I have built and led marketing across brand, product marketing, demand generation, ABM, digital, content, communications, customer marketing, partnerships, sales enablement, and marketing operations.

My experience spans early-stage ventures through a $450M public technology company, including more than 30 SaaS and technology businesses such as Atlassian, Qualtrics, Huntress, Shiftsmart, Matillion, and CloudNine. I bring marketing, sales, product, and customer success together around a shared market narrative, customer journey, and set of growth goals.

I am equally comfortable setting the vision, building the organization, and staying close enough to execution to ensure the work ships and produces results.

Integrated Marketing

Connect brand, product, communications, demand, digital, customer, and partner marketing around one strategy.

Brand & Category Strategy

Build differentiated brands and market narratives that create relevance, preference, and demand.

Cross-Functional Leader

Unite marketing, sales, product, and customer success around the market, customer journey, and revenue goals.

Full-Funnel Growth

Build programs that move audiences from awareness and consideration through acquisition, adoption, advocacy, and expansion.

Organization & Team Builder

Design the marketing function, capabilities, talent, agencies, systems, and operating rhythms required for scale.

Global GTM Execution

Translate strategy across audiences, markets, regions, channels, and customer touch points.

Trusted By High Growth Start Ups and Global Leaders

Enterprise SaaS

Analog Devices

Atlassian

BEA Systems

BMC

Qualcomm

Qualtrics

PTC

Dev Ops | Cybersecurity

HITRUST

Huntress

Kong

Loggly

Paranet

Start Left

StrikeReady

VC | PE Backed Start Ups

Affinaquest

Asset Panda

Athena Health

BonitaSoft

Classy

CloudNine

Duro Labs

Emesent

Global 360

Matillion

Percolate

PROS

ShiftSmart

Trintech

Proven Expertise

Growth Stage | Pre IPO

Brand expansion, segmentation, customer lifecycle, scalable programs, leadership development, and predictable pipeline. Portfolio and category strategy, global expansion, communications, partner ecosystems, customer growth, operational efficiency, and organizational scale.

Fractional CMO

2021-2022

Then: $200K revenue, pre-Series A, emerging from COVID with a bold new labor model.

What I Did: Built the brand and category from the ground up; launched B2B2C GTM strategy positioning Shiftsmart as a flexible work leader; crafted use-case-driven messaging that unlocked scale.

Result: Helped secure Series A; messaging and GTM foundation powered national expansion.

Today: $250M+ in revenue, scaled nationally with explosive growth driven by targeted use cases.

GTM & Ecosystem Growth Consultant

2013-2020

Then: $150M–$200M revenue, strong product-led growth with an emerging but unstructured global partner channel.

What I Did: Built the global partner marketing engine from scratch — launched MDF, selected tooling, created Campaign-in-a-Box, and trained teams on ICPs and scalable GTM strategy.

Result: Enabled partner-led growth at scale; improved execution and GTM alignment across regions.

Today: $2.8B+ revenue with a mature partner ecosystem, built on early strategic marketing foundations.

Proven Expertise

Series A

Integrated campaign strategy, product marketing, demand generation, digital foundation, measurement, and early team building.

Strategic Growth Consultant

2019–2021

Then: ~$8M revenue, post-merger of LexisNexis eDiscovery, Discovery360, and OnDemand; fragmented positioning and undefined GTM.

What I Did: Unified the brand, redefined ICPs, overhauled messaging, and built a scalable campaign engine to align sales and marketing.

Result: Created clear category positioning, accelerated pipeline growth, and enabled scale.

Today: $35M–$50M revenue; recognized leader in integrated eDiscovery solutions for legal and corporate teams.

Fractional CMO

2019-2021

Then: $5.6M funded, early traction in higher ed but lacked brand clarity in the crowded Salesforce ecosystem.

What I Did: Repositioned around advancement intelligence, rebuilt messaging, launched ABM targeting top universities, and aligned GTM for performance.

Result: Drove visibility, revenue, and pipeline growth—helping lead to a $40–$50M acquisition by SSB in 2021.

Today: Now part of SSB, powering donor intelligence for top higher ed institutions.

Proven Expertise

Seed Stage

Market intelligence, ICP development, positioning, brand foundation, early acquisition, and founder-led sales support.

Fractional CMO

2024 - 2025 (Acquired)

Then: $250K revenue, pre-Series A, distressed state with team reduced from 22 to 7

What I Did: Brought in to rebuild GTM function; repositioned company as a secure-by-design leader; rebuilt full revenue engine and closed 3 new deals in 60 days; stood up RevOps; driving partnerships and investor conversations

Result: Stabilized and reignited growth; reshaped GTM to align with market demand

Today: Pushing toward Series A with active pipeline and fundraising underway

Fractional CMO

2024

Then: Seed stage, $1.2M revenue, early traction with technical buyers.

What I Did: Repositioned and rebranded the company in 6 weeks; built full GTM engine (site, lead flow, campaigns, use case messaging); translated complex AI/security value into buyer-ready language

Result: Helped secure $12M Series A in under 12 weeks; drove pipeline readiness and sales velocity

Today: Scaling as a Unified Security Operations Platform with strong enterprise traction, active global expansion and $4.5M in ARR

Where I Add The Most Value

Integrated Marketing Strategy

  • Build integrated marketing strategies that connect business priorities, customer needs, market opportunity, and revenue goals.
  • Translate company vision into clear audience, channel, campaign, and investment priorities.
  • Create marketing roadmaps that balance immediate growth needs with long-term brand development.
  • Align brand, product marketing, demand, digital, communications, customer, and partner programs around shared goals.
  • Establish the operating rhythm, measurement framework, and accountability needed to turn strategy into execution.

Brand, Positioning & Communications

  • Develop differentiated positioning, messaging, and market narratives that make complex products relevant and compelling.
  • Build or refresh brands during launches, pivots, acquisitions, and periods of rapid growth.
  • Create messaging frameworks that work across audiences, channels, regions, and stages of the buyer journey.
  • Lead corporate communications, PR, analyst relations, executive visibility, and thought leadership.
  • Translate customer insights and competitive intelligence into stronger stories and greater market relevance.

Brand, Positioning & Communications

  • Develop differentiated positioning, messaging, and market narratives that make complex products relevant and compelling.
  • Build or refresh brands during launches, pivots, acquisitions, and periods of rapid growth.
  • Create messaging frameworks that work across audiences, channels, regions, and stages of the buyer journey.
  • Lead corporate communications, PR, analyst relations, executive visibility, and thought leadership.
  • Translate customer insights and competitive intelligence into stronger stories and greater market relevance.

Growth, Demand & Customer Lifecycle

  • Build full-funnel growth programs spanning awareness, acquisition, conversion, adoption, retention, expansion, and advocacy.
  • Develop integrated campaigns across digital, content, ABM, field, partner, email, paid, and organic channels.
  • Improve audience segmentation, lead management, conversion paths, nurture programs, and sales follow-up.
  • Connect customer acquisition with onboarding, engagement, cross-sell, renewal, and referral opportunities.
  • Establish meaningful performance measures tied to pipeline, revenue, customer value, and marketing efficiency.

Marketing Organization & Operations

  • Build and scale marketing functions, teams, agency relationships, systems, processes, and budgets for each stage of growth.
  • Determine which capabilities to hire internally, outsource, automate, or develop over time.
  • Establish marketing operations, CRM structure, lifecycle definitions, reporting, attribution, and performance dashboards.
  • Create practical workflows that improve execution speed, quality, accountability, and cross-functional visibility.
  • Lead teams through rapid growth, pivots, reorganizations, acquisitions, and changes in company strategy.

Sales, Product & Customer Alignment

  • Unite marketing, sales, product, and customer success around shared audiences, priorities, messaging, and performance goals.
  • Translate market and customer insight into product strategy, campaign planning, sales execution, and customer programs.
  • Establish shared funnel definitions, handoffs, service expectations, feedback loops, and reporting.
  • Align sales enablement and marketing programs with the realities of the buyer and customer journey.
  • Support coordinated launches, market expansion, revenue planning, and strategic account initiatives.

What Makes Me Unique

Category Creation

Expert at defining new market categories and narratives.

Hands-On Execution

Roll up sleeves to deliver results, not just advice.

AI & Tech Depth

Translate complex tech into buyer-relevant language.

Full-Funnel Vision

Align GTM, product, and operations for enterprise value.

Smart
Scaling

Drive growth with lean teams and no wasted spend.

Trusted Operator

Turn complex AI, security, and SaaS into messages that move buyers.

Change Leadership

Lead teams through pivots, funding, and transformation moments.

Fast GTM Launches

Reposition and relaunch in weeks—not quarters.

Thought Leadership

Why Not Doing Competitive Intel Is A Fast Track to Failure

The risk of falling behind in a competitive world…

Your Campaign Engine is Stuck In 2018. See How AI Can Fix It

AI is giving campaign engines a much-needed upgrade…

What Todays Fastest Growing Marketing leaders Can Team Us

Steal these GTM Moves from Wiz, Figma and Notion…

Part Strategist. Part Creator. Integrated Marketing Builder.

I bring the playbooks, the scars, and the results. I’m looking for a role where I can lead with heart, scale with purpose, and turn great products into unstoppable brands.

Built for Inflection Points

Whether you’re launching, scaling, or repositioning, I thrive in high-stakes moments that demand clarity and momentum.

From Strategy to Integrated Execution

I roll up my sleeves to build the full GTM engine, positioning, messaging, motion, and metrics that drive results.

Shannon Prager
sprager@leaditmarketing.com
214-228-7883 | LinkedIn